I just talked with a high-powered communications consultant who told me that CEOs are hiring 27-year old “mentors” to help them navigate social media. This is a big development.
For years, companies brought in Gen Yers as interns and paid them virtually nothing for their cutting edge expertise in technology, social organization, trend spotting and other key business functions. Now business leaders (or at least a couple) are going public with this Gen Y role and actually hiring them for money.
Or maybe not. Are these young mentors publicly acknowledged or hidden from company view to save face for CEOs? I don’t know.
Do you know of any 20-something mentors to corporate chieftans? Let me know.