David Armano has a great post on the spread of a new corporate office—VP of social media. David asks if these leaders need to be steeped in social media themselves to do their job.

To me, the answer is Duh….. But the truth is, when David dug (Digged?) a little, he discovered that many VPs of Social Media do not have significant social media footprints on Twitter, Facebook, etc. Wow. I guess many corporate bureaucracies still can’t trust the younger members of their culture, because Gen Yers absolutely live in social media.

In fact, there is a growing split between “young” Gen Yers and “old” Gen yers on how they use social media. More later.

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