A start-up called Wrike has announced an important product today that could make Android-based smartphones more attractive to business users. As you’ll recall, Android is an operating system for smartphones and other devices that was developed by Google and other companies.
Wrike’s ContactsCalendarSync application offers two-way syncronization with Microsoft Outlook e-mail and calendar for users of T-Mobile G1 and other Android-based devices. While Android gadgets are mainly aimed at consumers, the app could make them more appealing to business users as well. That’s crucial to Android’s success, as most smartphone users today are so-called pro-sumers: They use the devices for both business and entertainment. The app will become available on March 26 on Android Market for $24.95.