The speech by President Obama thttp://www.whitehouse.gov/o Congress was “designerly.” How so? It was an authentic, true analysis of what ails the American people (the collective refusal to deal with deep economic and social problems over many decades). It offered a plentitude of options and solutions to the many complex problems that have no single, simple solution. Some will work. Others not. It was framed in deep cultural values and emotions (be realistic and face the facts and be pragmatic and do what needs to be done regardless of ideology). And it was optimistic, tapping into the deepest core value of America, it’s hopefullness.
Design and design thinking is a methodology that embodies all these processes and values. Which is why it can guide us into an uncertain and confusing future. Design is the pathway to transformation.