What do people buy in a severe recession that feels like a depression? Well, they buy iPhones (not as many but still lots). They buy Wii. And they buy Kindles. Each is a platform, that is delivers great experiences and information, modestly priced ($300-$400 seems the sweet spot) and easy to use.

Kindle 1 was controversial in terms of design but great in terms of delivery over the net and sold super-well. Now comes Kindle 2 that is better designed, easier to use, same modest price and same great over-the-net delivery. From Amazon no less.

The screen is bigger and faster, the controls are better designed and displayed, it holds 7 times more than its predecessor and perhaps best of all, Kindle 2 talks to you in three speech rates (my blind friends get these super-fast voice downloads on the phone every morning on news and professionally stuff, setting them up for the day—i always wanted this).

This is very good stuff.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE