Thanks to Oprah, the e-book reader Kindle sold by Amazon is sold out for Christmas. To me, this marks a high point in the extraordinary career of designer Robert Brunner, who started at Apple, moved to Lunar, then Pentagram and recently started his own company Ammunition. Ammunition has a venture capital business model that is increasingly popular on the West Coast.
The success of Kindle also shows the downside of techies talking about design without know much about it. Walter Mossberg’s review of the Kindle was pretty negative and pretty wrong. Whatever the specific flaws, consumers appear to love the Kindle and Brunner created a hit for Amazon.
Lesson? The power of design and imagination—especially in a recession.