What recession Hyundai?
While General Motors is pulling out of high profile ad buys to cope with its shortage of cash, Korean automaker Hyundai is stepping in wherever it can.
Hyundai, which has been advertising heavily in high-traffic political/election/debate programming, has now purchased six spots in next February’s ABC’ telecast of the Oscars. GM, which has taken a big package of ads for several years, is skipping the 2009 telecast.
Last January, Hyundai advertised its new Genesis luxe car in the Super Bowl, and is mulling advertising in the big game this January. GM has already said it is pulling out of the big game to save money.