Sarah Palin may have been nominated for her conservative values. But what Web surfers want to see are her beauty queen credentials.
According to Web research firm Hitwise, the top terms surrounding searches for the Republican vice-presidential candidate are “Vogue Magazine,” “photos,” and “beauty pageant.” Though Web surfers also searched for Palin’s positions on abortion and her voting record last week, there were far more queries relating to the words “pictures,” “hot,” and “scandal,” undoubtedly referring to Palin’s announcement that her teenage daughter was pregnant.
"I doubt that any of us have ever considered any of our past vice-presidential candidates a sex symbol. But if recent Internet searches are any measure of the average American's current interest in politics, that may be changing," wrote a Hitwise analyst on the company's blog.
Hitwise reports that more people searched for the Alaska Governor during the last week of August than for Barack Obama, John McCain, or Joe Biden. In fact, the peak for "Sarah Palin" searches was higher than for any other political figure in the past three years.
Whether the "hotness" factor will hurt or help the McCain/Palin campaign has yet to be seen. But, it's certainly creating interest.