Former HP CEO Carly Fiorina delivered mostly Fiorinized McCain talking points in her GOP convention speech tonight. Curious, though, was her refrain, “I Know John McCain,” which she delivered about a dozen times.
As someone who has written a few speeches (for myself, CEOs and one Governor)I was trying to figure out what was to be gained by the refrain.
Was it to counter the oft-mentioned media observation of Barack Obama; that the country still does not know the Senator?
Or was she repeating her own endorsement of McCain, as if that alone is supposed to make women and business-owner voters (Fiorina’s strategic target in her campaigning)swing to the Arizona Senator?
Hasn't Fiorina's brand been tarnished a bit since being ousted by the HP board?
I'm sure her endorsement and stumping for McCain does attract some die-hard Fiorina fans. But as a speech-making refrain..."I know John McCain" sounds a bit lame.