Laura Marriott, president of the Mobile Marketing Association, resigned today. I called her to catch up and to find out the reasons for her departure. After all, mobile advertising has developed slower than many analysts anticipated, and I wondered if Marriott’s departure was yet another sign of trouble in the industry.
Marriott told me she is leaving to get back to her roots as an entrepreneur. She pointed out that, under her guidance, the MMA has grown from 40 members three years ago to 632 today. “It’s on a good trajectory,” she says, adding that she wanted to leave on a high note. “Adoption has grown faster for mobile than for other media types.” Marriott says she wanted to cut back on travel (she clocked 250,000 miles last year). She will continue to preside over MMA until the next president is found (a recruitment firm was retained last week). She’ll also be part of the association’s advisory board.