Does BusinessWeek provide such a unique publication and reader experience that we would be saddened if it didn’t exist? Does BusinessWeek treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does BusinessWeek forge such unfailing emotional connections with its readers that they would fail to find another magazine that could forge just as strong an emotional bond?
This provokes interesting responses on his blog. Have a look. (I should add that his grim question is part of a series, and is not directly uniquely at BW.) But by all means leave some thoughts here as well. It’s not just a question of whether we should qualify for the Darwinian shortlist, but also why: What do people want and expect from a business publication, on paper and online? What makes (or could make) a magazine essential?