Diego Rodriguez, partner at IDEO, prof at Stanford D-School and car nut is my guru on innovation in autos and he has a great post on what’s going on at GM. There is a growing groundswell of talk about GM. Most of it surrounds the electric Volt, but there is more. GM is using the web in creative ways to tie itself to its consumers. That’s the smart marketing paradigm these days.

So GM is asking YOU and its customers to PICK A NAME for the new Pontiact G8 sports truck. Go to it. I think I’ll send in “Red Hawk.”

Diego thinks that if GM keeps up this innovation effort, then Pontiac has a chance of challenging BMW. Maybe. Maybe.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE