Dell is moving heavily into design to get away from its corporate commodity/low price business model and shift into a personal experience/higher price model. So I’m not totally surprised by this ad—a supermodel type selling Dell’s new, stylish XPS PC. Well, maybe a little surprised, coming from Dell. Sony is selling its Vaio with a supermodel, so why not Dell?

Dell is unveiling the XPS at Armani/Casa in New York’s Soho on Dec. 6. It’s advertised as the perfect combination of “beauty, innovation and style.” Sounds like a good consumer experience to me.

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