My Mother and her friends visited the beautiful new Water’s Edge community on the Manasquan River in Point Pleasant, New Jersey last week. It’s being developed by Pulte Homes, a big publicly-traded home builder. Standard features include granite countertops, chrome Moen bath fixtures and hardwood floors. Mom was told that prices for the two-bedroom, two bath townhouses were now starting at $630,000, down from over $800,000 when the community was launched last year. My Mother asked if Pulte was offering any additional incentives to buyers. “They are $200,000 less,” the saleswoman said. “That’s the incentive.”

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