Survey: MBAs Search for Google

In a new study of ideal employers, search-engine giant Google has topped consulting stalwart McKinsey

In a sign of changing tastes for MBAs, search-engine giant Google (GOOG) has toppled consulting firm McKinsey for its perch as the most coveted place for MBAs to work in an annual study from Universum, an employer branding company. McKinsey, which placed second, had been at the top of the list for 12 years.

Google rose from 129th place in 2005 to second in 2006. The 5,451 MBA students surveyed this year listed industry leadership, attractive locations, and innovation as the key factors they associate most with a desirable employer.

Gender also played a role. Men rated McKinsey No. 1, while women preferred Google. Companies ranking third through 10th: Goldman Sachs (GS), Bain & Co., The Boston Consulting Group, Apple (AAPL), Microsoft (MSFT), General Electric (GE), Nike (NKE), and Bank of America (BAC).

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