Last.fm, the social music service, just announced a deal to stream songs from Warner Music's entire catalog on Last.fm's free ad-supported streaming service and soon-to-be released subscription service.
Given the potential this represents for the music labels to reach folks where they are and to learn nearly in real time about listening habits, this makes a lot of sense for Warner.
And adding more tracks from the larger labels is also bound to help improve the attraction of Last.fm, which says it has 15 million active users each month.
Some details from the release:
"Through a phased rollout, U.S. music fans will have first access to these services with the European markets following suit in the coming weeks. Fans will be able to discover new music from the WMG catalog with Last.fm’s intelligent radio and music recommendations and share their radio channels with other subscribers."
No info right now for how many tracks that represents. But just to give some context, when last I met with Martin Stiksel from Last.fm in mid January, there were about 1 million tracks on the service that folks could listen to, with 100,000 uploaded by labels.