Better Get Used to Yahoo ID

I met with Bradley Horowitz of Yahoo last week, and the message that came through loud and clear was how important Yahoo ID is to Yahoo-- especially as the company pushes to create more what it calls

I met with Bradley Horowitz of Yahoo last week, and the message that came through loud and clear was how important Yahoo ID is to Yahoo-- especially as the company pushes to create more what it calls "off brand services."

This are services that don't live and breathe within the massive yellow and purple portal. Horowitz is clearly happy with del.icio.us and Flickr and MyBlogLog, all services that have been kept separate.

But if Yahoo wants to make money from its increasing push to create and buy standalone services like this, it needs a way to make sense of their audiences--and sell advertising. Thus the importance of the unified Yahoo ID. And the recent flap among Flickr folks who are unhappy about the requirement that they convert from the Flickr username to a Yahoo username.

This isn't great news for folks who hold their Flickr ID or del.icio.us login precious. But Horowitz made no bones of the importance of the Yahoo ID. And as Yahoo does more development, creating more nimble services through its Brickhouse initiative (the movie-studio like off-site operation they're creating to allow the enterpreneurs they got with their recent acquisitions and employess within Yahoo to do more startup-like development) that sentiment holds.

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