For 2007, we're trying to partner up with really smart folks to offer insight into the innovation process. This will build on our Innovation & Design channel and our new magazine brand, IN--Inside Innovation. Since we're an open-source kind of culture, we're partnering with several hot firms that are in huge demand by corporate managers wanting to know how to build, manage and lead innovative organizations. This topic was huge in Davos.
Here is some background off the Peer Insight website:
" Webinar Information
Customer Experience Design: Lessons from the Front Lines.
BusinessWeek is collaborating with Peer Insight to give you the keys to developing a customer-centric innovation model that scales. Join us on February 6, 2007 from 4:00-5:15pm EST for this Webinar sharing state-of-the-art customer experience design techniques.
Date: February 6, 2007
Time: 4:00-5:15pm EST
About the Webinar
BusinessWeek Online columnist and "Innovation Guru" Jeneanne Rae of Peer Insight will be your guide. Join Jeneanne and Peer Insight CEO Tim Ogilive for a hands-on tour of the emerging secrets to creating compelling customer experiences. Their insights are based on three years of research into customer experience design. Participants will learn:
A simple, clear business case for cX
The underlying atomic structure of experiences
Mapping your customer journey
Identifying the moments of truth
Designing touch points that invoke your brand intent
Enabling customers to co-create their own experience
The instructors have taught this topic to executives from dozens of admired companies including Progressive, Bank of America, Hewlett-Packard, Motorola, AOL, General Electric, Philips, Siemens, and Intel.
A Learning Guide for "Customer Experience Design: Lessons from the Front Lines," including all program materials; plus:
A complimentary copy of "The Five Secrets to Succesful Service Artifacts"
So that's it. If this works and our audience learns important innovation tactics and strategies, we'll do more of them. Let me know what you think. You register on the Peer Insight site.