Breathless Google Buzz...Again

An article in the Times of London gushes about how Google is plotting to

An article in the Times of London gushes about how Google is plotting to "do for books what Apple's iPod has done for music."

Ugh, yet again Google waves its magic wand and will transform an industry? Like it did with its video? Ohh, that's right. It's video service really didn't take off, which is why it bought YouTube.

Being able to digitize something doesn't simply make suddenly desirable. It will take a good combination of pricing and hardware, which Apple did prove. And there is plenty of reason to be skeptical about Google's ability to do both since they specialize in an ad model and haven't really turned out any hardware to speak of.

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