You’ve figured out how to drive potential customers to your site…now what?
Keeping visitors at your site requires that you write compelling content that your customers can easily access. Engaging copy that speaks directly to your potential customers will keep visitors on the site longer, help them understand your company’s business, and increase the odds of retaining those customers.
Just as you may pay for a Web designer to create a catchy and colorful site, there are professionals who can help create your site’s content. After all, a beautifully-designed site won’t be worth much if your potential customers don’t hang around long enough to understand what you can offer them.
Edan Portaro Vice-President, Sales & Business Development InfoSearch Media Marina del Rey, Calif.