The startup Podbridge announced a good win for them: handling Forbes.com's podcasts. Podbridge will be providing stats including how many times they're downloaded and whether they're actually listened to. And they will dynamically insert targeted ads into Forbes.com’s video podcasts. That means that they can change out time-sensitive ads in podcasts that have already been downloaded.
These kinds of technologies are definitely needed if podcasting to ever going to prove that it can be a money maker overtime.