Orange Debuts Fixed-and-Mobile Scheme

The company launches its Unique service combining mobile and VoIP calling, despite weak demand for a similar BT offering

Orange has launched its own fixed-mobile convergence (FMC) service, allowing users of Orange broadband to make both mobile and VoIP calls using a single handset.

The service, known as Unik, will be launched this year with a choice of handsets. According to reports, VoIP calls will be offered free as part of an Orange broadband subscription and mobile calls will be charged at a standard rate.

BT already has its own FMC offering: BT Fusion. Take-up among consumers has been unimpressive although a recently launched enterprise version is slated to fare a little better.

John Delaney, principal analyst at Ovum, said in a research note: "In my view, it has the same weaknesses of the other current FMC offerings on the market or in development... So long as the inherent drawbacks of current FMC implementations remain, I believe that Orange is unlikely to be any more 'Unique' in terms of customer uptake, than in any other characteristic of its FMC service."


Before it's here, it's on the Bloomberg Terminal. LEARN MORE