The popular tech news aggregator Techmeme just debuted a new advertising/sponsorship model that looks pretty interesting to a lot of folks besides me. Founder Gabe Rivera explains:
There's a new area on the right side of Techmeme labelled "Techmeme Sponsor Posts". It shows the latest blog posts from three companies who have chosen to sponsor Techmeme for the next 30 days. ...
Advantages of this approach over banner advertising are numerous. "Click-throughs" can lead to the visitor browsing, commenting on, and even subscribing to the sponsor's blog. And a sponsor has direct control over what appears on Techmeme simply by posting.
Jeff Jarvis at Buzzmachine likes it a lot, though Doc Searls isn't so sure--he basically notes that an ad is an ad is an ad, whatever's inside it or how it's delivered. Still, an ad that is essentially the product itself, rather than a lot of hot air about the product, seems like an advance--if it ends up working. So far, three sponsors are giving it a shot.