2007 Jaguar XKR

Despite the turmoil surrounding the future of the brand, the XKR reminds us of what we loved about Jaguar from the beginning

Looking purely at Jaguar's most recent vehicles, it would be easy to say that the brand is on a roll. Especially if you focus in on the lithe, luxurious XJ sedans and the new XK coupes and convertibles, Jaguars are, by a long shot, better than they've been in decades and arguably, the best ever. They're well built, with striking designs, and engineered as well as anything from Germany. But despite the wonderful products coming from the brand, with Ford's financial woes, and the reputation of Jaguar in recent years as a loss leader, there are rumblings that the brand faces an uncertain future. Despite that, they're doing everything but hanging on in quiet desperation.

Earlier this year, Jaguar introduced its all-new XK coupe and convertible. With a completely new chassis, including a lighter, stiffer, all-aluminum body, beautifully designed inside and out, with a uniquely British style, the new XK is a revelation among grand touring coupes

While the new XK, thanks to its lighter weight, is already about as fast as the former XKR, it's been no secret all along that an even higher-performance, supercharged XKR version was on the way.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE