Glad to See Hitwise Weigh in on Digg v. NYTimes Traffic

In a great example of how blogs can be used to bring clarity to muddy facts, traffic tracking service Hitwise sifted through its data to weigh in on the debate on whether the Digg is closing in on the NYTimes. Their finding:

Traffic tracking service Hitwise sifted through its data to weigh in on the debate on whether the Digg is closing in on the NYTimes. Their finding: "The share of page impressions for the NY Times was 19 times greater than for Digg for that week."

I am really glad to see that they did this and it's a good example of how blogs are used, when assertion are flying, to clarify the facts.

Om also weighs in on Hitwise weighing in and he is right to defend the power of Digg. Though, I think he overstates the case when he says that Digg is the new king maker, especially since he's using the BBC as an example. The BBC's new media guru Ashley Highfield has been very clear in explaining that he expects to mix Digg-like features with BBC's own editorial input when it comes to helping folks sift through news.

The bottom line to me is that, unlike in the past, when there wsa a set group of information gatekeepers and models for how they distributed the news, there are likely to be lots of models for how folks keep up with what's going on in the world.

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