Sony BMG Does Online Syndication with Brightcove

In a good example of how a traditional media company is adapting to the new world of distributing creative works, Sony BMG is announcing a new music video service using Brightcove's technology.

Brightcove today announced that Sony BMG Music Entertainment is using its ad and distribution platform to dish up music videos, interviews and live performances across a network of artist and label sites through a new service called Musicbox Video.

The service also comes with RSS tools and embraces sharing by allowing people to embed the videos on their blogs or Web sites a la YouTube.

It's a good example of how a traditional media company is adapting to the new world of distributing creative works widely. It's also a continuation of the record labels' attempts to ring up new revenue streams beyond selling music, since Sony BMG plans to sell ads, starting off with DreamWorks HP.

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