Whether it’s a customer complaining or someone making a recommendation, it is imperative that companies track all mentions of their products, brands, trademarks, copyrights, and senior management. If your company is small, you may not think that anything is being published about your business. But you’d be surprised what might be floating around in the blogosphere and in other news sources. [Don’t worry,] these days there are numerous online search tools that can enable you to track any references to your company or your competitors.

It’s imperative that small-business owners manage their corporate reputation. Keeping informed of what people are saying about your company will help you intercept any negative comments and ensure you maintain the image you want. Keeping informed of what people are saying about your competitors will help you retain your competitive advantage and stay on top of breaking trends in your industry.

Salim Ismail Chairman and co-founder PubSub Concepts New York City

Before it's here, it's on the Bloomberg Terminal. LEARN MORE