How many times have you called a company only to be treated as though you’re bothering the people there? Or a company representative agrees to call or meet you at a certain time, but doesn’t follow through? Anyone in business — especially small business — needs to be extra aware of these potential problems. Make sure excellent customer service is a priority. Advertising alone doesn’t build your brand: Customer satisfaction and quality do.

Leonard Gingerella Executive-in-Residence, Kellstadt Graduate School of Business Entrepreneur-in-Residence, Coleman Entrepreneur Center DePaul University Chicago

Before it's here, it's on the Bloomberg Terminal. LEARN MORE