The Power of ISO

Yes, the name International Organization for Standardization is enough to put most people to sleep, so why is its acronym held dear?

It is amazing how much three letters can convey. Most people may have never heard of the International Organization for Standardization, but when they see ISO attached to a product or company, they feel more confident. They expect things to be up to standard — nothing shoddy and no cowboy service.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE