L'Oréal -- Still Worth It

Thanks to the company's success at mass-marketing the concept of exclusivity, everyday women can feel aristocratic

The decadent days of French history may well have ended in revolution, but thanks to L'Oréal's success at mass marketing the concept of exclusivity, discerning owners of brand-conscious boudoirs can still start the day with an aristocratic edge, regardless of whether they live in Baltimore or Beijing.

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