My editor, who is a big soccer fan, suggested the subject for this week's BW Cutting Edge podcast: the World Soccer Daily podcast. I hadn't heard of them before, but turns out he's onto something. Soccer Daily is the second most popular podcast online.
I spoke with Steve Cohen about how he and his co-host, who have a show on satellite radio, started up the podcast because of popular demand. He also explains that he thinks that podcasts work best as an adjunct to existing media properties such as radio or TV shows