I am currently mulling a column about the new Time Inc. launch Office Pirates, and I want to know what you think about it.
Office Pirates is bizarre and freakish and entirely un-Time Inc. All of which are conceptually very good things, given what it’s trying to do. It’s Time Inc.’s lad magazine, although it’s not a lad magazine at all. It’s a destination site for the young male office worker in need of time to kill, and has a bunch of viral videos, places for the disgruntled and seething to sound off and other very male goof-off fare.
Here’s what I want to know:
What do you think of it? Is it funny or is it just trying-to-be-funny?
Can a big media company make a real business around viral videos and bizarre only-on-the-Web jokes?
I’m curious to hear your thoughts.
Note that I may quote you in BusinessWeek unless you specify otherwise, and that quoting you would require an email address where I can contact you.