If you think your Web site's finished once it's up and running, think again. Launching a site is only the first step - how you use and maintain it is equally important. Here are some ideas to keep in mind:

Respond swiftly. Contact every lead within hours of initial contact if possible. People appreciate timeliness. They were just on your site, so they're thinking of you right now, even if it's only for a moment. Top of mind wins the deal. Make sure you do everything you can to stay top of mind.

Thomas Obrey
COO and co-founder of PixelMEDIA
Portsmouth, NH

Before it's here, it's on the Bloomberg Terminal. LEARN MORE