No Olympic Buzz?

NBC Olympics Overtakes American Idol on the Web, According to Nielsen//NetRatings

Jeff Jarvis argues subjectively that he hasn't heard any buzz about the Olympics. Subjectively, I don't agree with his opinion. In the subway every morning, I am surrounded by people reading about the Olympics in the local papers.

Still, it's true, as the NYTimes reports, that the Olympics on TV are getting beat out by other TV shows, including American Idol. But maybe it's also true that habits are changing. According to Nielsen, traffic to NBCOlympics.com beat out American Idol's Web site IdolOnFox.com during the week ending February 12th. IdolOnFox.com attracted 509,000 people, while NBCOlympics.com attracted 2.3.

“On the Web, the Olympics is more popular than American Idol, demonstrating the different ways in which people are consuming the Internet and television,” said Jon Gibs, director of media, Nielsen//NetRatings in a press release. “With people's attention getting pulled into multiple facets of media, NBCOlympics.com made a smart move to provide users a way to plan their TV viewing experience through interactive listings and options, with highlight videos they can watch on their own timeline,” Gibs continued.

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