Dwight Schrute, the assistant TO the regional manager in NBC's The Office, has a blog. It will likely draw lots of fans and enhance the franchise. But I would take the concept one big step further. As I wrote a few months ago, I think the studios should let the characters develop alternate story lines on the blogs. And (I say this as a consumer, not a journalist) they should interact with the rest of our blogs, linking, commenting, in short, participating. Who knows what stories could develop?