How's this for a bad p.r. pitch?

PR professional tries to win trust by calling reporter

Just got a p.r. pitch that was sent to my colleague Jessi Hempel. Here's how it starts:

Hey Honey - - - Long time, Hope you are well - - I know you are “down” with the whole blog community and thought I might have a sweet bone for ya:

Jessi's comment: "If we’ve only ever spoken on the phone once, don’t you go calling me honey."

UPDATE. I neglected to share the subject line: I HAVE A HOT GOODIE FOR YOU I CAN MESSENGER TODAY!

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