Innovation in movies and broadcast TV is about as fast as innovation in politics, but Mark Cuban has been trying to shake things up and he has an ad for his later movie, The World's Fastest Indian, in Sunday's Super Bowl. Cuban founded Broadcast. com and sold it to Yahoo, now owns the Dallas Maverick NBA team, but his more important claim to innovation fame is that he created HDNet Movies. He is creating a movie studio and hopes to begin distributing DVDs and online release of opening-day features.

In a world of disaggreating distributions systems--meaning iPods and cell phones that give you what you want when and where you want it--Cuban's strategy makes enormous sense. The ad runs in the third quarter.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE