What happens to superstars in an age where small is big?

What happens to our celebrity-driven culture, and to People Magazine, in an age where the new big is small?

Erick Schonfeld has an interesting riff on the future of media in an age where small is big. He notes that hit CDs are plummeting. Our colleague Jon Fine made a similar point in his column (which featured an unforgettable photo of Grand Funk Railroad).


Grand Funk Railroad

What happens to superstars in a fragmented entertainment economy? Do they shrink? Do their horses turn into shetland ponies? If so, what happens to the global entertainment industry built on a handful of celebrity franchises? What happens to our celebrity-driven media? What in the name of heaven will we read about in People magazine?

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