Is it a risk to blog from a company? What should I tell them in Chicago?

What are the risks for corporate bloggers? What should Steve Baker tell a conference in Chicago?

I'm speaking on a panel Tuesday in Chicago about blogging within a company. I was prepared to give them the line I've grown to believe: Bloggers have an advantage. They make contacts outside the company, with suppliers and customers. They build their brand. They're associated with the future. As long as they don't screw up and blab inside information, defamation or trade secrets, they're golden.

But now I'm starting to wonder. What if we have a hiccup in this blog business? What happens if we have a few high-profile failures, a couple scandals, and a backlash settles in? Will the avant-garde catch the arrows in the back? What are the risks for corporate bloggers? What should I tell them in Chicago? (And if I have a couple extra hours in Chicago, anything I should see? My default option is the Art Institute.)

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