When you snooze, you lose. Adfreak beat me to the punch in asking who thought The CW was a good idea for the new network cobbled together from the bones of The WB and UPN.

The CW? It reminds me of an old episode of I Love Lucy when Lucy and Ethel were starting a dress business and argued over whether the shop name should be Ethel-Lu's or Lucy's choice, Lucy-Eth's.

When you are a TV network, selling ad time, it helps if you convey to your customers that you know something about advertising, marketing, etc. Another comparison that comes to mind: a decade or so ago, two ad agencies handling Chrysler business merged and actually put CME-KHBB on their business cards.

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