Is this the new local newspaper?
The Caveats: This kind of approach will only in work for readers and citizens of certain towns—affluent, plugged-in, in-on-the-joke. Of course, these towns are also likely to have a serious small-business base, from pricier restaurants to boutiques, that would find such a medium a decent place to spend a few ad dollars.
Still sounds a damn sight more fun than reading local news roundups in The Daily Whatever, though, doesn’t it?
Unless and until the Daily Whatever starts aping the newcomers.