Provide resources for future site maintenance. Your site can be your very best employee, and like an employee it should be monitored, reviewed, and invested in on a consistent basis to ensure you receive the highest returns. Remember, your Web site isn’t a static entity. Consider what resources you’ll need to maintain or improve the site after it’s created.

Thomas Obrey COO and Co-founder of PixelMEDIA Portsmouth, N.H.

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