It's a hard lesson for us in mainstream journalism. Content in the blog age migrates toward the liveliest conversations. Take Steve Hamm's story on the demise of Java. It's the lead story on the BW Website, and it's sprouted a very healthy conversation there. But a far bigger crowd is gathered to discuss the story at Slashdot, where at last count it has drawn 470 comments.
So what's worth more, creating content or hosting a lively conversation?