Donald Trump's name will now be used to push vodka. Drinks Americas Holdings Ltd., which markets other "celebrity" beverages, is the instigator.
"Trump: The World's Finest Super Premium Vodka" will be sold starting around May, CEO J. Patrick Kenny said. Terms of the deal were not disclosed.
This morning on Don Imus's syndicated radio show, which is simulcast on MSNBC, Trump said he doesn't drink vodka, has never and will never taste the stuff that bears his name, and has had second thoughts about it given that he knows several alcoholics, including his late brother. "I know it's like tobacco companies making cigarettes and then advertising 'don't smoke,' which I think is ridiculous." he also said, "But it's a legal product and if I don't sell it someone else will..."
A month or more ago, Trump also said that he didn't have anything to do with the Martha Stewart edition of The Apprentice, despite the fact that his name is on the show credits in huge letters as "Executive Producer."
Not for nothing, but Donald Trump has a brand name. And when you buy into a Trump building, there is expecation that the building will be run as a first class operation because Trump wouldn't do it any other way. But, it seems to me, that if he keeps throwing around his name brand as haphazardly as he is doing, pretty soon few people will value it.
Hell, did he really need the money from vodka royalties?