Sell your clicks

Roots.net is the flip side of the privacy market. It lets you accumulate your clicks so that you can sell them.

A couple weeks ago I wrote about the growing market for anonymity. Erick Schonfeld points to the other side of the same coin. A start-up called Root.net sells a tool that lets you track your own clicks so that you can, presumably, sell your information to marketing companies.

Whether it works or not (and I have my doubts), the point is this: We'll be getting all kinds of goodies for our information--and we'll have to pay a premium for our privacy.

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