Sell your clicks is the flip side of the privacy market. It lets you accumulate your clicks so that you can sell them.

A couple weeks ago I wrote about the growing market for anonymity. Erick Schonfeld points to the other side of the same coin. A start-up called sells a tool that lets you track your own clicks so that you can, presumably, sell your information to marketing companies.

Whether it works or not (and I have my doubts), the point is this: We'll be getting all kinds of goodies for our information--and we'll have to pay a premium for our privacy.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE