An end run around Apple: Buying rights to music for eternity

A startup called Navio plans an end-run around Apple's iTunes.

Erick Schonfeld has an interesting post on a startup, Navio, that's selling rights-based media: Buy a song and you can download it whenever you need it on any device, forever (This can vary according to the subscription plan.)

I would hesitate to pay a company more for an eternal service, because companies aren't eternal--not even one-time pillars such as AT&T, Westinghouse or Gulf Oil. That was my thinking three years ago when I agreed to pay TiVo a monthly charge instead of a one-time forever deal. (Turned out in that case that the one-time deal would have paid off, but I thought TiVo would be dead by now.)

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