To close more sales, try motivating more prospects to contact you. The first step in generating qualified leads is giving people a reason to contact you. Take a lesson from magazines like BusinessWeek that offer a free subscription to prompt prospects to contact them. Use a free offer to demonstrate the value of your products or services. When you do, you’ll generate more leads, have the opportunity to showcase how you help your clients and customers, and close more sales.

Charlie Cook President and Idea Guru Marketing for Success Old Greenwich, Conn.

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