Credibility, transparency, reliability and performance are all critical to maintaining brand trust and all appear to be in jeapordy at The New York Times over the Judy Miller episode. We now have the long-delayed Times story on the entire affair plus Ms. Miller's own account. More questions are raised about accountability, ethics and professionalism by these stories than are answered. I leave it to NYU journalism professor Jay Rosen to do the deep analysis. There's more from Jeff Jarvis. CEO and managers everywhere should read it and ask themselves if, in their own particular context, would they, should they, act in a like manner?

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