I was chatting with someone from an advertising agency yesterday about Apple's new video iPod and then we got onto the subject of podcasting and the ad guy said, well, do you think you'll reconsider doing stories on podcasting? And that got me to thinking. Because basically he's asking, now that mobile video is starting to take off with this big kick in the pants from Apple, will people still want mobile audio?
And actually, I think podcasting or whatever it morphs into over the next two or three years is here to stay and will remain popular. What was interesting about podcasting was that, while everyone was waiting for digital video for so many years, kind of like waiting for Godot, podcasting arrived. And it tapped this latent demand for being able to hear what you wanted when you wanted it. It unleased all these indie voices and encouraged the traditional media companies to let their content go mobile.
So, podcasting has energized what we used to think of as radio and helped broaden the appeal of listening. Watching of course will be popular, but it's different.