Hello. My name is Jon Fine. I write a column for BusinessWeek called Media Centric, which focusses on media, marketing and advertising. There’s an archive of past columns around here somewhere.

This is the beginning of a long-promised “online component” to the column.

I am very glad to be here, and also very curious to see how this goes from here.

I trust you will let me know.

Before it's here, it's on the Bloomberg Terminal. LEARN MORE